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Below are the steps we take to create a successful sale. A “successful sale” is being there on time (getting to the closing table on your time schedule), with the fewest amount of inconveniences (worry-free, smooth transaction) and getting the most money the market will allow.
By highlighting the Coldwell Banker® network’s full suite of proprietary tools and our skilled services we offer a unique opportunity to create a customized strategy for the sale of your home. We are available 7 days and if we cannot take your call, we will get back to you the same day.
Determining the Best Asking Price
The best list price results in the best sales price. It’s important to avoid under-pricing and giving the property away or overpricing and scaring buyers away. If you over-price, you get what’s called “market age.” With market age, you lose the golden time, which is the first three weeks when 80% of the showings occur. We determine the best price through a market analysis.
Competitive Market Analysis
We will thoroughly and thoughtfully analyze the current local real estate market to accurately determine the most effective list price and likely sales price for your home. This will assure you’re getting top dollar for your property.
The market analysis has 3 components. The first component is homes that recently sold, which tells us what people are actually willing to pay for similar homes. The second component is homes that are on the market right now, your competition, what other buyers will be looking at when they look at your home. And finally, the 3rd element is homes that didn’t sell. In our business we call them expireds. It tells us what people are not willing to pay for similar homes. It also tells us the consequences of over pricing. The market analysis will help determine the very best asking price which results in the very highest sales price.
Based on our experience in showing homes to buyers, we will advise you on the staging of your home to maximize its appeal to potential buyers.
Pre-Marketing Repairs & Improvements
We will recommend or refer you to expert professionals regarding any repairs or home improvements, where appropriate, which can position your home more competitively in the market.
Packaging the Home for Profit
When the sign goes in the front yard, it’s no longer a home, but a product for sale and you only get one chance to make a good first impression. It is said that buyers buy with their eyes, they buy emotionally. There are 5 key elements to packaging your home for profit: neutralize, unclutter, clean, repair and dynamize. Short term this will create more excitement and more showings, long-term this will create more value for the property. We will go step by step over each element with you and create a check list of items to complete for listing the property.
CBx Proprietary Listing Experience
We will use the exclusive Coldwell Banker CBx application to create a truly customized marketing strategy for you home. By using the big data within this game-changing technology, it will allow us to create a marketing plan for your home by determining the most likely buyer profile and the areas from which they might be moving. With this information we will be able to fully target markets based on demographics and migration trends. We will provide you with an all-encompassing experience providing your property with an unprecedented edge over the competition.
We will explain local disclosure requirements and provide you with forms for written disclosure about the condition of your home in order to best assist prospective buyers in preparing an offer.
We will create a customized and comprehensive marketing strategy unique to your home to yield maximum exposure to the most likely prospects for your home, with messages that will resonate with those prospects.
Promotion to Other Brokers
Thanks to our connection to the top agents in our local community plus other Coldwell Banker affiliated brokers and sales associates around the world, we will increase your home’s visibility.
Multiple Listing Service
By presenting your property in the local Multiple Listing Service (MLS), we will ensure that maximum impact is achieved by increasing total market exposure to all agents working with potential buyers for your home.
We will prepare a detailed profile sheet for your property which will appear in the Multiple Listing Service. The information will be submitted by the selected date for the property to debut on the market to achieve maximum impact. At this point all the other agents will have access to the information to share with their buyers.
We will identify your home’s key markets and most suitable potential buyers and attract them with custom-designed promotional materials that uniquely highlight your property and are easily sharable online.
Coldwell Banker Brand Yard Sign
We will distinguish your home and ensure community interest by placing a Coldwell Banker brand sign on your property, if allowable. A recent study by Realogy showed homes with a Coldwell Banker yard sign were perceived by consumers to be worth $25,000 more than homes with a competing brand sign.
National Brand and Local Advertising
We will attract the greatest possible number of buyers to your home by leveraging the Coldwell Banker brand’s powerful network of local and national advertising channels across television, the Internet, social media, and print. Leads that are generated online will be immediately routed to us for immediate response and consistent follow up.
Coldwell Banker Digital Platforms
We will ensure your home receives maximum exposure by featuring it and maintaining its most current information on the full network of Coldwell Banker websites and digital platforms.
These industry-leading platforms will provide us with a range of rich analytics on buyer activities about your home such as the number of times your listing has been viewed and/or “favorited”, insightful comparisons of your home with similar listings in your area, and much more. It will empower us to provide you with valuable feedback and make changes which will increase your home’s online appeal.
Additionally, the Coldwell Banker digital platforms allow you to help showcase your home like no one else can. By letting you contribute your own videos, photos, and stories about your home, you can help us create a customized and personalized listing that will stand apart from the rest.
Enhanced Online Marketing
In addition to the Coldwell Banker digital platforms, your listing will be featured on a number of leading real estate websites such as Realtor.com, Homes.com, Homefinder.com, Trulia.com and Zillow.com. Many of these sites further distribute listings to additional partners, such as newspaper sites, greatly increasing the exposure of your listing online.
In addition, we will use our expertise to advertise on social media to a select number of individuals who are highly likely to make a home purchase in this market in the near future, to expose your home to the pool of most likely buyers online.
Professional Photography, Video and Virtual Tours
We use a professional photographer with all the latest technology in photography. Using High Dynamic Range photography and special wide-angle lens greatly increases the buyers viewing experience of your property. We also offer virtual tours and videos. Having a virtual tour gives the potential prospects the ability to view the entire property online at the viewers own control. Having a virtual tour and video of the property will greatly increase the amount of exposure on the internet.
In addition to encouraging prospective buyers and/or their representatives to acquire written loan pre-approval, we will discuss the impact of various financing alternatives prior to showing your home.
Working with Qualified Serious Buyers
All offers must be accompanied with a pre-mortgage approval by a certified lender. We require a specific earnest money deposit as a condition of the offer; this shows that the buyer is serious.
Estimated Net Proceeds
We will inform you of the estimated proceeds you can expect from the sale of your home.
Marketing Activity Report
Until your home is sold, we will keep you fully informed of competitive market conditions, buyer activity, and every action we have taken to market and show your property.
Managing the details
We have created a system of checklists for the listing in progress and for the sale in progress. As we go through these checklists, we make certain that every detail is done in the right order. We will also give you a weekly update, so if there is an issue or a problem, we can address it immediately. We also have a call back policy; we will call you back the same day of your message so that we can address any problems immediately.
Purchase Offers - Negotiations
On your behalf, we will review — and negotiate at your direction — all purchase offers; this is where the sale begins or ends. Statistically, only 1 out of every 21 offers is accepted exactly the way it was offered, so that means the other 20 have to be negotiated. It is our job to be the skillful negotiator, explaining precisely why we cannot accept the offer while encouraging the buyer to come back with terms that are agreeable.
We will coordinate the scheduling of necessary inspections, appraisals and remedies to ensure a smooth journey to the closing table.
Closing the Sale
We will monitor and keep you informed of your transaction throughout the entire closing process.
If you will be relocating out of our market area, we can connect you with a real estate professional in your destination to assist with the purchase of your new home.
Personal and Timely Response
We will return every phone call and email the same day in addition to providing you with weekly progress reports about the marketing of your home.
Not all companies are equal; our company puts the customer first. We are a full-service company that is successful in our marketplace and an innovative leader in technology.
We are here to look out for your best interest and help you make good decisions. Our job is not just to get your house sold, but to create a successful sale; to get you to the closing table on time, with the fewest amount of problems and with the most money in your pocket.
In summary, our job responsibilities are to first share how to enhance your home, how to package it for profit and how to determine the best asking price. Second, to give your home total market exposure, create more demand, get more offers, make sure buyers are serious and qualified and make sure the transaction is worry free. We are a full-service company based on integrity and putting you first, as well as a trusted advisor always looking out for your best interest.
We pledge to conduct the sale of your property using all the services and tools listed, providing timely feedback and information as spelled out in this promise and to ensure a smooth and stress-free home sales experience.