This
Coldwell Banker Seller Services Guarantee
is the commitment that Coldwell Banker
Parrott-Venuti Real Estate Inc. will perform the
services stated below as a part of the exclusive
listing agreement on your property.
Below are the steps we take to create a
successful sale. A successful sale is being
there on time (getting to the closing table on
your time schedule), with the fewest amount of
inconveniences (worry-free, smooth transaction),
and getting the most money the market will
allow.
Packaging
the home for profit: When
the sign goes in the front yard, it's no longer
a home, but a product for sale and you only get
one chance to make a good first impression. It
is said that buyers buy with their eyes, they
buy emotionally. There are 5 key elements to
packaging your home for profit:
Neutralize, Unclutter,
Clean, Repair
and Dynamize. Short term this
will create more excitement, more showings and
long-term this will create more value for the
property. We will help guide you through each of
these steps. Our agents are trained on staging
homes to maximize the showing experience.
Determining the best asking price:
The best list price results in the best sales
price. It's important to avoid under-pricing and
giving the property away or overpricing and
scaring buyers away. If you over-price, you get
what's called: market age. With market age, you
lose the golden time, which is the first three
weeks when 80% of the showings occur. At
Coldwell Banker, we determine the best price of
your home through a market analysis.
Market analysis: The market
analysis has 3 components. The first component
is homes that have recently sold, it tells us
what people are actually willing to pay for
similar homes. The second component is homes
that are on the market right now, your
competition, what other buyers will be looking
at when they look at your home. Finally, the 3rd
element is homes that didn't sell. It tells us
what people are not willing to pay for similar
homes. It also tells us the consequences of over
pricing. The market analysis will help determine
the very best asking price which results in the
very highest sales price.
Giving the property
total market exposure: Your home will
be marketed internationally through the internet
on
www.Realtor.com and
www.ColdwellBanker.com as well as
nationally through our company website:
www.FingerLakesProperties.com
Statistics show that 90% of all buyers go to the
internet before buying a home.
Your home will also appear in local print
media: The Finger Lakes Times, The Real Estate
Guide, The Canandaigua Messenger and the Ithaca
Journal. Our office will caravan your property
so that each agent can see it and promote it to
his or her buyers. We will do a brochure for
buyers to look at so they don't miss out on any
key features and we will do an Open House if
appropriate. Finally, we will send out Just
Listed postcards to your neighbors in case they
know of someone who might be a potential buyer.
National and local
advertising: Our national and local
internet, print, radio, and TV advertising will
help attract the greatest number of buyers to
your property.
Multiple Listing
Service: We will prepare a detailed
profile sheet for your property which will
appear in the Multiple Listing Service. The
information will be submitted by the selected
date for the property to debut on the market to
achieve maximum impact. At this point all the
other agents will have access to the information
to share with their buyers. Our MLS providers
include
Rochester,
Syracuse and
Ithaca.
Promotion to other
brokers: We will promote the property
to other Brokers and Sales Associates in the
area. The span of local brokers extends from
Ithaca, Syracuse to Rochester. If desire, we can
hold a brokers open house.
Direct marketing:
We will distribute promotional materials on your
property to key market areas to attract
potential buyers. We will also target
prospective buyers who would have the highest
and best use for your property.
Coldwell Banker signage:
We will place a Coldwell Banker FOR SALE sign on
your property to help generate activity
Virtual Tours:
A Virtual Tour gives the potential prospects the
ability to view the entire property online at
the viewers own control. Having a Virtual Tour
of the property will greatly increase the amount
of exposure. Click to view a:
Working with qualified
serious buyers: All offers must be
accompanied with a
pre-mortgage approval by a certified lender.
We require a specific earnest money deposit as a
condition of the offer; this shows that the
buyer is serious.
Negotiations:
This is where the sale begins or ends.
Statistically only 1 out of every 21 offers is
accepted exactly the way it was offered, so that
means the other 20 have to be negotiated. It is
our job to be the skillful negotiator,
explaining precisely why we cannot accept the
offer while encouraging the buyer to come back
with terms that are agreeable to you.
Managing the details:
We have created a system of checklists for the
listing in progress and for the sale in
progress. As we go through these checklists, we
make certain that every detail is done in the
right order. We will also give you a weekly
update, so if there is an issue or a problem, we
can address it immediately. We also have a call
back policy; we will call you back within 30
minutes of your message so that we can address
any problems immediately.
Quality
Company: Not all companies are
equal; our company puts the customer first. We
are a full service company that is successful in
our marketplace and an innovative leader in
technology.
Trusted Advisor: We are here to
look out for your best interest and help you
make good decisions. Our job is not just to get
your house sold, but to create a successful
sale; to get you to the closing table on time,
with the fewest amount of problems with the most
money in your pocket.
In summary, our job responsibilities
are to first share how to enhance your home, how
to package it for profit and how to determine
the best asking price. Second, to give your home
total market exposure, create more demand, get
more offers, make sure buyers are serious and
qualified and make sure the transaction is worry
free. We are a full service company based on
integrity and putting you first, as well as a
trusted advisor always looking out for your best
interest.
If you are interested in listing your
property with Coldwell Banker, Please fill out
the form below:
