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This
Coldwell Banker Seller Services Guarantee
is the commitment that Coldwell Banker Parrott-Venuti Real Estate
Inc. will perform the services stated below as a part of the exclusive
listing agreement on your property.
Below are the steps we take to create a successful sale. A
“successful sale” is being there on time (getting to the closing
table on your time schedule), with the fewest amount of inconveniences
(worry-free, smooth transaction), and getting the most money the
market will allow.
Packaging the home for profit:
when the sign goes in the front yard, it’s no longer a home, but
a product for sale and you only get one chance to make a good first
impression. It is said that buyers buy with their eyes, they buy
emotionally. There are 5 key elements to packaging your home for
profit: neutralize, unclutter, clean, repair and dynamize. Short
term this will create more excitement, more showings and long-term
this will create more value for the property. We will help you
with each of these steps.
Determining the best asking price:
the best list price results in the best sales price. It’s important
to avoid under-pricing and giving the property away or overpricing
and scaring buyers away. If you over-price, you get what’s called
“market age.” With market age, you lose the golden time, which is
the first three weeks when 80% of the showings occur. We determine
the best price through a market analysis.
Market analysis: The market
analysis has 3 components. The first component is homes that recently
sold, it tells us what people are actually willing to pay for similar
homes. The second component is homes that are on the market right
now, your competition, what other buyers will be looking at when
they look at your home. And finally, the 3rd element is homes that
didn’t sell. In our business we call them expireds. It tells us
what people are not willing to pay for similar homes. It also tells
us the consequences of over pricing. The market analysis will help
determine the very best asking price which results in the very highest
sales price.
Giving the property total market exposure:
Your home will be marketed internationally through the internet
on www.Realtor.com and
www.ColdwellBanker.com
as well as nationally through our company website:
www.FingerLakesProperties.com
Statistics show that 86% of all buyers go to the internet before
buying a home. Your home will also appear in local print media:
The Finger Lakes Times, The Real Estate Guide, The Canandaigua Messenger
and the Ithaca Journal. Our office will “caravan” your property
so that each agent can see it and promote it to his or her buyers.
We will do a brochure for buyers to look at so they don’t miss out
on any key features and we will do an Open House if appropriate.
Finally, we will send out “Just Listed” postcards to your neighbors
in case they know of someone who might be a potential buyer.
Multiple Listing Service: We
will prepare a detailed profile sheet for your property which will
appear in the Multiple Listing Service. The information will be
submitted by the selected date for the property to debut on the
market to achieve maximum impact. At this point all the other agents
will have access to the information to share with their buyers.
Promotion to other brokers:
We will promote the property to other Brokers and Sales Associates
in the area. The span of local brokers extends from Ithaca, Syracuse to
Rochester. If desire, we can hold a brokers open house.
Direct marketing: We will distribute
promotional materials on your property to key market areas to attract
potential buyers. We will also target prospective buyers who would
have the highest and best use for your property.
Coldwell Banker signage: We
will place a Coldwell Banker FOR SALE sign on your property to help
generate activity
National and local advertising:
Our national and local internet, print, radio, and TV advertising
will help attract the greatest number of buyers to your property.
Virtual Tours: A Virtual
Tour gives the potential prospects the ability to view the entire
property online at the viewers own control. Having a Virtual Tour
of the property will greatly increase the amount of exposure. Click
to view a:
Sample Virtual Tour
Working with qualified serious buyers:
All offers must be accompanied with a pre-mortgage approval by a
certified lender. We require a specific earnest money deposit as
a condition of the offer; this shows that the buyer is serious.
Negotiations: This is where
the sale begins or ends. Statistically only 1 out of every 21
offers is accepted exactly the way it was offered, so that means
the other 20 have to be negotiated. It is our job to be the skillful negotiator,
explaining precisely why we cannot accept the offer while encouraging
the buyer to come back with terms that are agreeable to you.
Managing the details: We have
created a system of checklists for the listing in progress and for
the sale in progress. As we go through these checklists, we make certain
that every detail is done in the right order. We will also give you
a weekly update, so if there is an issue or a problem, we can address
it immediately. We also have a call back policy; we will call you
back within 30 minutes of your message so that we can address any
problems immediately.
Quality Company: Not all companies
are equal; our company puts the customer first. We are a full service
company that is successful in our marketplace and an innovative
leader in technology.
Trusted Advisor:
We are here to look out for your best interest and help you make
good decisions. Our job is not just to get your house sold, but to create a successful
sale; to get you to the closing table on time, with the fewest amount
of problems with the most money in your pocket.
In summary, our job responsibilities are to first share how
to enhance your home, how to package it for profit and how to determine
the best asking price. Second, to give your home total market exposure,
create more demand, get more offers, make sure buyers are serious
and qualified and make sure the transaction is worry free. We are
a full service company based on integrity and putting you first,
as well as a trusted advisor always looking out for your best interest.
If you
are interested in listing your property with Coldwell Banker, Please
fill out the form below:
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