Sell your home in the Finger for the most money in the least amount of time


This Coldwell Banker Seller Services Guarantee is the commitment that Coldwell Banker Parrott-Venuti Real Estate Inc. will perform the services stated below as a part of the exclusive listing agreement on your property. Below are the steps we take to create a successful sale. A “successful sale” is being there on time (getting to the closing table on your time schedule), with the fewest amount of inconveniences (worry-free, smooth transaction), and getting the most money the market will allow.

Packaging the home for profit: When the sign goes in the front yard, it’s no longer a home, but a product for sale and you only get one chance to make a good first impression. It is said that buyers buy with their eyes, they buy emotionally. There are 5 key elements to packaging your home for profit: Neutralize, Unclutter, Clean, Repair and Dynamize. Short term this will create more excitement, more showings and long-term this will create more value for the property. We will help guide you through each of these steps. Our agents are trained on staging homes to maximize the showing experience. Take a sneak peak at our Coldwell Banker Home Enhancement Guide.
Determining the best asking price: The best list price results in the best sales price. It’s important to avoid under-pricing and giving the property away or overpricing and scaring buyers away. If you over-price, you get what’s called “market age.” With market age, you lose the golden time, which is the first three weeks when 80% of the showings occur. At Coldwell Banker, we determine the best price of your home through a market analysis. Market analysis: The market analysis has 3 components. The first component is homes that have recently sold, it tells us what people are actually willing to pay for similar homes. The second component is homes that are on the market right now, your competition, what other buyers will be looking at when they look at your home. Finally, the 3rd element is homes that didn’t sell. It tells us what people are not willing to pay for similar homes. It also tells us the consequences of over pricing. The market analysis will help determine the very best asking price which results in the very highest sales price. Get a Market Analysis Giving the property total market exposure: Your home will be marketed internationally through the internet on www.Realtor.com and www.ColdwellBanker.com as well as nationally through our company website: www.FingerLakesProperties.com Statistics show that 90% of all buyers go to the internet before buying a home. View all websites Coldwell Banker advertises on. Your home will also appear in local print media: The Finger Lakes Times, The Real Estate Guide, The Canandaigua Messenger and the Ithaca Journal. Our office will “caravan” your property so that each agent can see it and promote it to his or her buyers. We will do a brochure for buyers to look at so they don’t miss out on any key features and we will do an Open House if appropriate. Finally, we will send out “Just Listed” postcards to your neighbors in case they know of someone who might be a potential buyer.
National and local advertising: Our national and local internet, print, radio, and TV advertising will help attract the greatest number of buyers to your property. See our new TV commercials
Multiple Listing Service: We will prepare a detailed profile sheet for your property which will appear in the Multiple Listing Service. The information will be submitted by the selected date for the property to debut on the market to achieve maximum impact. At this point all the other agents will have access to the information to share with their buyers. Our MLS providers include Rochester, Syracuse and Ithaca. Promotion to other brokers: We will promote the property to other Brokers and Sales Associates in the area. The span of local brokers extends from Ithaca, Syracuse to Rochester. If desire, we can hold a brokers open house. Direct marketing: We will distribute promotional materials on your property to key market areas to attract potential buyers. We will also target prospective buyers who would have the highest and best use for your property. Coldwell Banker signage: We will place a Coldwell Banker FOR SALE sign on your property to help generate activity
Virtual Tours: A Virtual Tour gives the potential prospects the ability to view the entire property online at the viewers own control. Having a Virtual Tour of the property will greatly increase the amount of exposure. Click to view a: Sample Virtual Tour

Working with qualified serious buyers: All offers must be accompanied with a pre-mortgage approval by a certified lender. We require a specific earnest money deposit as a condition of the offer; this shows that the buyer is serious. Negotiations: This is where the sale begins or ends. Statistically only 1 out of every 21 offers is accepted exactly the way it was offered, so that means the other 20 have to be negotiated. It is our job to be the skillful negotiator, explaining precisely why we cannot accept the offer while encouraging the buyer to come back with terms that are agreeable to you. Managing the details: We have created a system of checklists for the listing in progress and for the sale in progress. As we go through these checklists, we make certain that every detail is done in the right order. We will also give you a weekly update, so if there is an issue or a problem, we can address it immediately. We also have a call back policy; we will call you back within 30 minutes of your message so that we can address any problems immediately.
Quality Company: Not all companies are equal; our company puts the customer first. We are a full service company that is successful in our marketplace and an innovative leader in technology. Trusted Advisor: We are here to look out for your best interest and help you make good decisions. Our job is not just to get your house sold, but to create a successful sale; to get you to the closing table on time, with the fewest amount of problems with the most money in your pocket.
In summary, our job responsibilities are to first share how to enhance your home, how to package it for profit and how to determine the best asking price. Second, to give your home total market exposure, create more demand, get more offers, make sure buyers are serious and qualified and make sure the transaction is worry free. We are a full service company based on integrity and putting you first, as well as a trusted advisor always looking out for your best interest. If you are interested in listing your property with Coldwell Banker, Please fill out the form below: