Our Marketing Plan

Our special marketing approach and the competence of our agents have made us the top selling company in the Finger Lakes. When you're ready to take the next step toward selling your home, we're here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers.

It’s time for you to move. You love your home but your life has changed since you bought it, and it’s time to get started on your new path. We understand that our sellers have two goals when they list with us….to sell their home their home quickly and for a competitive price.

At Coldwell Banker Finger Lakes we take a studied approach to marketing. We’ve thoughtfully developed strategies for traditional and on-line marketing that ensure your listing will be seen by the maximum number of buyers and will be presented compellingly. 

The Right Price

We'll quickly put together a custom marketing plan with an effective price. A competitively priced home will generate immediate interest in your property. Our market analysis takes into account the most actively searched prices and home values throughout your area, homes that have recently sold that are similar to yours, the properties that on the market now and will be your home's competition, and even recently expired competitive listings that didn't attract a buyer. 

The Right Exposure

90% of buyers use the internet to search for properties. We start there. 

Every house listed on the MLS goes to the three big real estate websites (Realtor.com, Zillow.com, and Trulia.com) and most go to a host of other smaller real estate sites. So does it really matter who you list your home with? It does. Let’s imagine a buyer searches for listings in Geneva, NY. The properties contained in the list of results are like bits of hay in a haystack. There are ways for real estate professionals to push a property to the top of the haystack - not everyone knows what they are and not everyone is willing to go through the time consuming process of making it happen. We have full time administrative staff dedicated to tweaking each and every one of our listings to ensure that it gets maximum exposure on these sites. We also promote our listings through our social media channels and through monthly direct email campaigns to thousands of buyers. In addition we have two secret weapons, property videos and our Coldwell Banker brand.

Property Video

We have an on-staff videographer who uses state-of-the art equipment to take beautiful videos of our listings. We go to the time and expense to do this for 4 reasons.

  1. Properties with videos attached to them have been shown to get 10 times more views on websites than properties that don't. 
  2. The National Association of Realtors does a yearly study on buyer behavior. For the past few years it has shown that property videos are extremely important to buyers. They fall right behind photos and basic information like bedrooms and bathrooms. Yet only 2% of realtors nationally use video to enhance their listings' marketing. We want to give buyers what they need so they feel confident scheduling an appointment to see your home.
  3. Buyers who have seen a video tour of a property have a much clearer understanding of the homes layout, features, and character. A buyer who elects to schedule a showing after viewing a video tour is interested in the reality of your home, not an image they've cooked up based on a few photographs. It's as though the first time they physically walk through your home is actually a second showing. 
  4. YouTube is the #2 search engine in the country after google. People use it to search for real estate. We program your videos so that buyers can find them quickly and easily on YouTube and in Google video searches. We're commited to getting you maximum exposure. 
Visit our YouTube Channel to see all our current videos or checkout the Top 5 reasons to market your home with a video.

The Coldwell Banker Brand

As a Coldwell Banker affiliate we have a couple extra tools in our marketing toolkit. The first is the Coldwell Banker Brand. With over 3,000 offices in 50 Countries Coldwell Banker is a brand that is recognized and trusted by consumers. Coldwell Banker’s average sales price in 2013 was 20% higher than the national average. 20%! Why? The Coldwell Banker National office asked the same thing. They did a consumer study to figure it out. The result? Consumers actually assume that a house listed with Coldwell Banker is worth more than if it is listed with another company (they showed a large test group the same house with a different logo attached to it and they valued the house significantly higher when it had the Coldwell Banker logo on it). Amazing! And great for our sellers!

The second extra tool in our kit is ColdwellBanker.com. With around 2.5 million visitors/month your listing will get a lot of extra attention from buyers if it’s featured there.

Lightening Fast Response

We live in an age of right now. Years ahead of the rest of the industry Coldwell Banker developed a system that allows our agents to get a phone call, text and email within seconds of a buyer filling out a request for information on a listing that's appearing on a website. There are lots of systems that do this for a brokerage’s own website, often these tools will have a call center that is not manned by a real estate agent but gives a buyer a “warm up call” and then an agent gets back to the buyer at their leisure. That’s not how we work. We have the only system that gathers activity on a listing from everywhere on the web and lets us know in seconds. Ensuring your potential buyer gets a call or email immediately, before their interest wanders to a different property. 

Your Goal Is Our Goal

We want to sell your property quickly and for a competitive price. We've achieved that goal over and over again for the thousands of happy sellers who have made us #1.

Fill out the form below for your free home evaluation or contact us to get started now:

When you're ready to take the next step toward selling your home, we're here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers.

The Right Price

We'll quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market.

The Right Exposure

In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.

Effective Internet Marketing

In addition, we'll use the Internet and our innovative website to make your listing highly visible. With more than 80% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can't afford to miss.

The Best Deal

When we list your home, we do so at no additional cost. When you start to get offers, we can represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional aides, we also oversee all paperwork related to the sale.

For most of us, our home is our biggest investment. When it's time to sell, get the value you deserve with the help of a professional real estate agent. If you'd like to discuss your next home sale today, please contact us anytime.

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